A report showing metrics from Google Analytics 4 in compared to average daily volumes products in the product feed, which is added to Data Octopus.
Avg daily product results
It shows the averaged results that all products generated during the selected period. It includes information about the number of products in the assortment, the number of page views, additions to cart and purchases they generated and the number of conversions.
Products Funnel Overview
It shows a cross-section through the sales funnel, from the number of assortments on the store, their number of impressions and then add to cart and finalize purchases.
Purchase distribution vs Add To Cart
The top graph shows how the number of products purchased and the percentage of purchases change over time. This is useful for analyzing how effectively products are converted from additions to the shopping cart to actual purchases. You can track shopping trends and identify periods of increased shopping activity.
The bottom graph shows a comparison of the number of products purchased in the current period to the number of products purchased in the previous 46 days. This allows you to assess whether the number of purchases is increasing, decreasing or remaining stable during different periods..
Views distribution
The top graph shows how the number of unique products in the assortment and the percentage of impressions change over time. This is useful for analyzing how often products are displayed relative to the total assortment and for tracking display trends over time.
The bottom graph shows a comparison of the number of unique products in the assortment in the current period to the number of products in the previous 46 days.
Add to Cart distribution vs Viewed Product
The top graph shows how the number of products added to the cart and the percentage of additions to the cart change over time. This is useful for analyzing how often products are added to the cart relative to the number of impressions and for tracking trends over time.
The bottom chart shows a comparison of the number of products added to the cart in the current period to the number of products added to the cart in the previous 46 days. This allows you to assess whether the number of products added to the shopping cart is increasing, decreasing or remaining stable over different periods.