Assess the effectiveness of individual advertising campaigns, analyzing metrics such as Impression, clicks, and conversion rates to optimize future marketing efforts and maximize return on investment.
Using the gray box at the top right of the report, you can select for which time period the report interests you.
Using the gray Campaign and Campaign ID fields, you can select exactly the campaigns or several campaigns whose report interests you.
Impressions distribution of Top 10 Campaigns
Description: This metric measures the number of views generated by each of the Top 10 campaigns.
Chart: This graph shows the number of page views that individual campaigns from the Top 10 best campaigns have generated over the selected period. This allows you to identify the campaigns that generate the highest number of page views and which campaigns resonate best with your audience and generate the most engagement. This information can be used to optimize marketing strategies, allocating resources more efficiently.
Clicks distribution of Top 10 Campaigns
Description: This metric measures the number of clicks generated by each of the Top 10 campaigns.
Chart: This graph shows the number of clicks generated by individual campaigns from the Top 10 best campaigns over the selected period. This allows you to identify the campaigns that generate the most clicks and which campaigns resonate best with your audience and generate the most engagement. This information can be used to optimize marketing strategies, allocating resources more efficiently.
Impressions of Top Campaigns
Description: This metric shows the number of impressions for the top campaigns over the selected period. Impressions are the number of times an ad was displayed to users, whether they clicked on it or not.
The table shows the number of impressions for the top campaigns in the selected period. In addition, it allows you to compare the number of impressions for each campaign, so you can identify the campaigns with the greatest reach and best visibility. In addition, the table provides information on the number of products in the campaign and average impressions.
Clickability of Top Campaigns
Description: This metric shows the number of clicks (clickability) for the top campaigns in the selected period.
The table shows the number of clicks for the top campaigns over the selected period. In addition, it allows you to compare the number of clicks for each campaign, which allows you to identify the campaigns with the highest engagement and best reception among users. In addition, the table provides information on the number of products in a given campaign and the average number of clicks.
Clickability Efficiency
Description: This metric shows clickability efficiency for each campaign over a selected period. Clickability efficiency measures how well a campaign uses its displays to generate clicks.
The table shows the clickability efficiency for each campaign over the selected period. This allows you to compare the click efficiencies of different campaigns and identify those that make the best use of their displays to generate clicks. This information can be used to optimize advertising content. In addition, the table includes information about the number of products in a given campaign and the click-through rate (CTR).
Cost Per Click by Campaign
Description: This metric shows the cost per click (CPC) for each campaign over the selected period. CPC is the average amount you pay for each click on an ad.
The table shows the CPC for each campaign over the selected period. This allows you to compare the CPC of different campaigns and identify those that are the most cost-efficient. This information can be used to optimize advertising budgets to get more clicks at a lower cost. In addition, the table provides information about the number of products in a given campaign.
Cost per Campaign
Description: This metric shows the total cost (cost) for each campaign in the selected period, as well as the percentage (percentage of total cost) of that campaign in the total advertising spend.
The table shows the total cost (cost) for each campaign in the selected period. In addition, it allows you to compare the total cost of different campaigns and visualize the percentage share of each campaign in the total advertising expenditure. This information can be used to optimize advertising budget allocation.
Conversion per Campaign
Description: This metric shows the number of conversions (conversions) for each campaign over the selected period. A conversion is a desired user action, such as a purchase, registration or file download.
The table shows the number of conversions for each campaign over the selected period. This allows you to compare the number of conversions of different campaigns and identify those that generate the most conversions. In addition, it includes the conversion rate (CVR) for a given campaign.
Campaigns with a high CVR generate more conversions with fewer clicks, which means a better return on investment (ROI).
Conversion Value per Campaign
Description: This metric shows the Conversion Value net for each campaign over the selected period. Conversion value net is the revenue generated by conversions minus campaign costs.
The table shows the Conversion Value net for each campaign over the selected period. This allows you to compare the net conversion value of different campaigns and identify those that generate the most revenue.