Impressions and Clicks - Check the metrics related to product visibility and engagement in this section. Review your products' reach and click-through rates (CTR) to evaluate the effectiveness of your marketing efforts.
Using the gray box in the upper right corner, you can select for which period you want the report to display.
Impression distribution & Clicks distribution
Description: These metrics show the Number of product impressions and clicks events over time. This analysis helps understand the reach of ad campaigns.
Graph: The graphs show the number of product impressions and clicks over the selected period and relative to the previous period.
Conversion distribution
The chart shows the CVR indicator illustrating how the percentage of clicks leading to conversions changes on a daily interval.
Daily overview
A view summarizing the results of impressions, clicks and conversions for a particular day.
Impressions & Clickability of Top Products
Description: These metrics show the top 10 products with the highest number of impression events and clicks.
The tables show the number of impressions and clicks for the most popular products, allowing you to assess the reach of these products' ads. In addition, it includes information with the percentage change of this number relative to the previous period, its percentage relative to all impressions, and the change in percentage points.
Clickability of Top Products
Description: showing the top 10 products with the highest click-through rate (CTR).
The table shows the number of clicks for the most popular products, the percentage change of this number from the previous period, their CTR and its change from the previous period.