Impressions and Clicks - dive into the metrics behind your ad visibility and engagement with this section, examining the reach of your campaigns and the click-through rates they generate, essential for assessing the effectiveness of your marketing strategies.
Impression distribution & Clicks distribution
Description: These metrics show how often ads are shown to users and how many clicks they generate. This analysis helps understand the reach of ad campaigns.
Graph: The graphs show the number of ad impressions and clicks for the selected period and for the previous 7 days.
Conversion distribution
Description: This metric analyzes what is the conversion rate, i.e. completed transactions in a given period of time and in relation to the previous 7 days. This is the most important indicator of the effectiveness of an advertising campaign.
Chart: This graph shows the conversion rate for different products or categories over a selected period allowing you to analyze the effectiveness of advertising campaigns.
Daily overview
A general look at how many page views, clicks and the click-through rate (CTR) a given day generated.
Impressions of Top Products
Description: This metric measures the number of ad impressions for the most popular products on your store. This analysis helps you understand which products get the most exposure to users.
The table shows the number of impressions for the most popular products, which allows you to assess the reach of ads for these products. In addition, it includes information on whether the product is still in the feed and shows the percentage change in the number of impressions, the percentage of that number relative to all page views, and the change in percentage points.
Clickability of Top Products
Description: This metric shows how often users click on ads for the most popular products. It is an indicator of the attractiveness of ads for these products.
The table shows the number of clicks for the most popular products, which allows you to assess their attractiveness. In addition, it includes information on whether the product is still in the feed, its CTR, and shows the percentage change in the number of clicks, the percentage of that number relative to all clicks, and the change in percentage points.