Product segmentation based on revenue from Google Analytics 4 and product feed added to Data Octopus.
Pie charts show the number of products with a given label, the net revenue they generated, the advertising budget spent on them, and the number of impressions they received over the last 30 days (we can change this period to 90 days upon request)
Segmentation allows you to verify the investment of your media budget in Google Ads shopping ads in specific segments calculated on the basis of the revenue generated by the product in Google Analytics 4. The tables show numerically and in percentage terms how many products there are with a given label, the number of purchases of these products, the net revenue they generated in GA4, and data from GAds like the number of page views, net costs, number and value of conversions.
The table shows the number of impressions, clicks and the value of advertising costs that accrue to each product at the Revenue Rank segment level.
The last table is the same table from the top of the report, but additionally allowing you to expand the list that shows the data from the individual product level. Using the gray box, you can select from the list for under which label the products should appear.
It also allows, via the 'optional data' button in its upper right corner, to add additional fields to it: