Sales Funnel Overview - A report displaying Google Ads metrics compared to the average daily quantity of products in the product feed added to Data Octopus.
This report is designed to provide a detailed understanding of user behavior on your e-commerce platform. It focuses on key metrics related to user engagement and the user's purchase journey. Metrics analyzed include: views distribution, Add to Cart distribution, Start of purchase process (Check out distribution) and completed purchase (Purchased QTY distribution).
Get a complete picture of the effectiveness of your advertising and sales efforts. Track the path of leads from the first impressions all the way to purchase.Data comes from Google Analytics and includes the number of events such as views, cart additions and check-outs.
Funnels showing sales in terms of product quantity and event quantity.
The number of products that participate in the presented events in Google Analytics 4.
Number of events in Google Analytics 4.
Products Performance
A view summarizing the results of Google Ads shopping campaigns compared to the number of products in the product feed added to Data Octopus.
Purchase distribution vs Add To Cart
Share of products that have been added to the cart and purchased.
Views distribution
The share of products that received at least one display event in Google Analytics 4 compared to the number of products in the product feed added to Data Octopus.
Add to Cart distribution vs Viewed Product
Share of products that were displayed and then added to the shopping cart based on events in Google Analytics 4.