Impressions/Views:
The number of times an advertisement or content has been displayed on
a webpage, social media platform, or other digital medium.
Clicks:
The number of times users have clicked on an advertisement or a link.
Add to Cart:
The number of times users have added a product to their online shopping
cart on an e-commerce website.
Check Out:
The number of times users have completed the process of purchasing items
in their online shopping cart, proceeding to the checkout page.
Revenue Net:
The total income generated from sales after deducting taxes.
Qty Sold:
The total quantity of products sold during a specific period.
ADV Cost:
The total cost incurred in advertising efforts, including expenses such
as creative production, placement fees, and media buying.
COS (Cost of Sales):
The total cost incurred to generate sales, typically calculated by dividing
total expenses related to sales and marketing by the total revenue generated.
CVR (Conversion Rate):
The percentage of users who take a desired action, such as making a purchase, completing a form, or subscribing, out of the total number of visitors
or interactions.
CVR = (Number of Conversions / Number of Clicks) * 100%
CTR (Click-Through Rate):
The ratio of users who click on a specific link or advertisement to the
number of total users who viewed the page.
CTR = (Number of Clicks / Number of Impressions) * 100%
CPC (Cost Per Click):
The amount of money an advertiser pays for each click received on their advertisement. It is calculated by dividing the total cost of the advertisement by the number of clicks.
CPC = Total Advertising Cost / Number of Clicks
ROAS (Return on Advertising Spend):
A metric used to measure the effectiveness of advertising campaigns
by comparing the revenue generated from advertisements to the cost of those advertisements. It is calculated by dividing revenue by advertising spend and expressed as a ratio or percentage.
ROAS = (Conversion Value / Advertising Cost) * 100%
CPA (Cost Per Acquisition):
Is a metric used to measure the cost of acquiring a customer. It is calculated by dividing the total advertising cost by the number of conversions.
CPA = Total Advertising Cost / Number of Conversions
Profit:
This measure represents the profit generated by the business before accounting for any expenses related to advertising and marketing efforts.
Profit After Cost:
This measure represents the profit remaining after accounting for all expenses, including those related to advertising and marketing.