Brand - the report provides a comprehensive overview of brand performance metrics, including Impressions, Clicks, Click-Through Rate (CTR), and Conversions. It highlights trends in audience engagement and conversion efficiency, offering actionable insights to optimize marketing strategies and enhance brand visibility and effectiveness across platforms.
Leading Revenue-Generating Brands
Description: This section of the report shows the brands generating the highest revenues during the selected period.
The chart and table show the revenue that each brand generated and its share of total revenue (% share of revenue). This allows you to visualize each brand's share of total revenue and identify the brands of greatest importance to your company, which can result in focusing on the brands with the greatest growth potential, developing marketing and sales strategies targeting these brands, and optimizing resources to increase revenue from key brands.
Leading QTY-Generating Brands
Description: This section of the report shows the brands generating the highest volume of products sold during the selected period.
The graph and table show the volume of products sold of a particular brand (QTY sold) and the percentage share of the volume of products sold of that brand in relation to the volume of all products sold of all brands (% share in QTY). This allows visualizing the share of each brand in the total volume of products sold and identifying the brands with the highest popularity among customers, which can result in focusing on the brands with the highest growth potential, developing marketing and sales strategies targeting these brands, and optimizing resources to increase revenues from key brands.
Most Visible Brands
Description: This section of the report shows the brands with the highest visibility during the selected period. Visibility is measured by:
The table shows the total net revenue generated by a brand's products during the selected period , the percentage of a brand's net revenue to the total net revenue generated by all brands in the report, the number of impressions, and the percentage of that brand's impressions to all impressions of each brand (% of total impressions). This allows you to visualize the visibility of each brand and identify the brands with the greatest reach, and those generating the most revenue.
Focus on brands that need to increase engagement and conversions.
Develop marketing strategies to increase the visibility and reach of lower visibility brands.
Optimize advertising content and targeting strategies to improve the effectiveness of advertising campaigns.
Most Clicked Brands
Description: This section of the report shows the brands with the highest number of clicks in the selected period.
The table shows the total net revenue generated by a brand's products during the selected period , the percentage of a brand's net revenue to the total net revenue generated by all brands in the report, the number of clicks, and the percentage of that brand's clicks to all clicks of each brand (% of total Clicks). This allows visualization of each brand's engagement and identification of the brands with the greatest impact on click generation.
Click Engagement by Brands
Description: This section of the report shows click engagement for each brand during the selected period.
The table shows all impressions and clicks generated by the brand's products during the selected period, as well as the click-through rate (CTR). This allows you to visualize the engagement that each brand generates and identify those with the highest CTR.
Focus on brands with low CTR and optimize their advertising content, targeting strategies and advertising budgets.
Analyze the advertising content and targeting strategies of high CTR brands to identify best practices that can be applied to other brands
Brand detailed data
The table provides a comprehensive, broad cross-section through a brand's performance including the net revenue it generated, its profit, profit after costs, number of products, page views, all clicks, click-through rate, total advertising costs, cost per click, COS and ROAS.