Category - the report will assist in analyzing the performance of your campaigns across various categories, identifying which categories attract the most impressions and clicks, which will aid in shaping future campaign strategies and resource allocation.
Using the gray box in the upper right corner, you can select for which period you want the report to display and for which category level.
Leading Revenue- Generating Categories
The chart shows the revenue generated by each category and the share of these figures in total revenue.
Leading QTY- Generating Categories
The chart shows the number of products sold in each category and the share of these numbers relative to all products sold.
Most Visible Categories
The table shows the number of impressions of each category, showing which categories had the highest visibility among users.
Most Clicked Categories
The table shows the number of clicks on each category, revealing which categories were most popular among users.
Click Engagement by categories
The table shows user engagement as measured by click-through rates, showing which categories attracted the most attention.
Conversion Performance by categories
The table shows the conversion rate for each category, showing which categories generated the highest number of sales or other shares.
Profit by categories
The table shows the profit from each category, showing which categories were the most profitable.
Profit Level 2 by categories
The table shows net profit after deducting advertising costs, showing which categories were the most profitable.
Category detailed data
Using the filtering in the gray boxes above the table, you can choose from several levels of categories, depending on what data you are interested in.
The table shows a comprehensive, broad cross-section through the performance of a category including the net revenue it generated, its profit, profit after costs, number of products, impressions, total clicks, CTR, total advertising costs, CPC, total COS and ROAS.