The report presents an analysis of the impact of individual brands, categories and products on profits generated, enabling the identification of the highest-profit and loss-making areas. This helps focus attention on profitability and optimize offerings to maximize profits.
Using the gray box in the upper right corner, you can select for which period you want the report to display.
Profit Level 1 - the value of the margin on the product
Profit Level 2 - the value of the margin on the product after deducting advertising expenses
Revenue & Profit distribution
The chart shows the distribution of profits on a daily basis, allowing you to analyze changes in profitability over days. This allows you to identify the days with the highest and lowest profits, allowing you to better understand seasonality and the impact of marketing activities on the revenue generated.
Profit Share
The table illustrates the number of profit-generating products and their share among the products that were sold.
Highest Profit
This table shows the products that generate the highest profits, helping to identify key products and their contribution to overall profitability.
Negative Profit Level 2
This table shows the products that are incurring a loss after accounting for all advertising expenses.