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Meta Ads
Jakub Dziuba avatar
Written by Jakub Dziuba
Updated yesterday

The Meta Ads performance report provides insight into key metrics such as click-through rates and cost per click (CPC).

Using the gray box in the upper right corner, you can select for which period you want the report to display.

  • This table is designed to provide detailed data on individual campaigns, allowing you to analyze their effectiveness against others. You can compare them in terms of the number of products they feature, the number of impressions, clicks, CTR, cost per click and the overall cost they generated.

  • The table provides detailed information about each product featured in the campaigns. You can compare them in terms of the number of impressions, clicks, CTR, cost per click and the overall cost they generated.

  • This allows analysis of campaign effectiveness at the individual product level, which can help identify the best and worst-selling products and optimize future campaigns.


The charts include the change over time of all key metrics, such as the number of impressions, clicks, and net costs, which enables a comprehensive analysis of the effectiveness of advertising efforts.

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