Product - This report analyzes the impact of individual products on advertising performance, enabling the identification of top-selling items and areas for improvement. This allows for the focus of marketing efforts and product optimization to maximize sales and profits.
Using the gray box in the upper right corner, you can select for which period you want the report to display.
Most Impressions by products
The table showcases the most visible products, highlighting those with the highest number of impressions within a specific timeframe. It also presents the percentage change in impressions compared to the previous period, the percentage share of total impressions, and the absolute change in percentage points.
Most viewed products
The table showcases the most viewed products, highlighting those with the highest number of impressions within a specific timeframe. It also presents the percentage change in impressions compared to the previous period, the percentage share of total impressions, and the absolute change in percentage points.
Most added to cart products
The table showcases the most frequently added products to the shopping cart, indicating their popularity and user interest. It presents data on the number of add-to-cart actions, the percentage change in this number compared to the previous period, the percentage share of all add-to-cart actions, and the absolute change in percentage points.
Most Check out products
The table presents the products with the highest checkout rates, allowing for the evaluation of their marketing effectiveness and customer appeal. It includes data on the number of check out events, the percentage change in this number compared to the previous period, the percentage share of all transactions, and the absolute change in percentage points.
Top & Lowest Revenue Generating Products
The tables display the products generating the highest and lowest revenue, the net revenue generated, the quantity purchased, and the percentage share of total purchases.
Zero Sales Products
The table displays products that did not generate any sales within the selected period, suggesting a need for further analysis to determine the reasons for the lack of interest or to consider removing them from the product range. Additionally, it presents the number of impressions, clicks, CTR, advertising cost, and CPC for these products.
Product detailed
Using the gray fields, you can select what data you are interested in from brand, category, title, id and product status.
Tabela przedstawia kompleksowy, szeroki przekrój przez wydajność danego produktu uwzględniający liczbę wyświetleń, którą wygenerował, łączną liczbę kliknięć, CTR, przychód netto, zysk, zysk po uwzględnieniu kosztów reklamowych, cały koszt reklamowy, ilość sprzedanych sztuk, COS oraz ROAS.
The table provides a comprehensive overview of the product's performance, including impressions, clicks, CTR, net revenue, profit, profit after advertising costs, total advertising cost, units sold, COS and ROAS.