Schema of our Master Model of product data.
Source | Field | Description |
Standard GMC feed | shipping_weight | The weight of the product for shipping. |
Standard GMC feed | product_height | The height of the product. |
Standard GMC feed | gtin | Global Trade Item Number (GTIN) – a unique identifier for a product |
Standard GMC feed | is_bundle | Determines whether the product is a set of multiple items. |
Standard GMC feed | id | The unique identifier of the product. |
Standard GMC feed | product_width | The width of the product. |
Standard GMC feed | brand | The brand name of the product. |
Standard GMC feed | pattern | The design or pattern of the product. |
Standard GMC feed | link | URL link to the product page. |
Standard GMC feed | availability | Availability status of the product. |
Standard GMC feed | mpn | Manufacturer Part Number (MPN) - a unique identifier assigned by the manufacturer. |
Standard GMC feed | title | Title or name of the product. |
Standard GMC feed | condition | Product status (e.g., new, used). |
Standard GMC feed | image_link | URL link to the main image of the product. |
Standard GMC feed | description | Description of the product. |
Standard GMC feed | additional_image_link | URL link to additional images of the product. |
Standard GMC feed | identifier_exists | Determines whether the product has a unique identifier. |
Standard GMC feed | sale_price | Current promotional price of the product. |
Standard GMC feed | google_product_category | Google category classification of the product. |
Standard GMC feed | price | Regular price of the product. |
Standard GMC feed | product_type | Category of the product.. |
Standard GMC feed | color | Color of the product. |
Standard GMC feed | size | Size of the product. |
Standard GMC feed | shipping | Indicates shipping details. |
Standard GMC feed | product_length | Product length. |
Standard GMC feed | product_detail | Indicates product details. |
Standard GMC feed | sale_price_effective_date | Promotional price start date. |
Standard GMC feed | shipping.country | Country of shipment. |
Standard GMC feed | shipping.region | The region of shipment. |
Standard GMC feed | shipping.postal_code | Shipping postal code. |
Standard GMC feed | shipping.service | Shipping service. |
Standard GMC feed | shipping.price | Shipping price. |
Standard GMC feed | shipping.min_handling_time | Minimum shipping lead time. |
Standard GMC feed | shipping.max_handling_time | Maximum shipping lead time. |
Standard GMC feed | shipping.min_transit_time | Minimum shipping time. |
Standard GMC feed | shipping.max_transit_time | Maximum shipping time. |
Standard GMC feed | product_detail.section_name | The name of the product detail section. |
Standard GMC feed | product_detail.attribute_name | The name of the product attribute. |
Standard GMC feed | product_detail.attribute_value | The value of the product attribute. |
Data Octopus extra fields | ga4_item_view_event | Google Analytics 4 event for displayed products. |
Data Octopus extra fields | ga4_item_add_to_cart_event | Google Analytics 4 event for adding products to cart. |
Data Octopus extra fields | ga4_item_check_out_event | Google Analytics 4 event for order finalization. |
Data Octopus extra fields | ga4_item_purchase_quantity | Quantity of product purchased based on GA4. |
Data Octopus extra fields | ga4_item_netto_revenue | Net revenue generated by the product based on GA4. |
Data Octopus extra fields | gads_impressions | Views of shopping ads in Google Ads. |
Data Octopus extra fields | gads_clicks | Clicks in product ads in Google Ads. |
Data Octopus extra fields | gads_netto_costs | Net costs of shipping ads in Google Ads. |
Data Octopus extra fields | gads_conversions | Conversions of shipping ads in Google Ads. |
Data Octopus extra fields | gads_netto_conversions_value | Net value of shopping ads conversions in Google Ads. |
Data Octopus extra fields | gads_roas | Return on ad spend in shopping ads Google Ads (ROAS). |
Data Octopus extra fields | gads_cos | Cost share of sales in shopping ad in Google Ads. |
Data Octopus extra fields | fads_impressions | Displays of shopping ads in Meta Ads |
Data Octopus extra fields | fads_clicks | Clicks on shopping ads in Meta Ads. |
Data Octopus extra fields | fads_netto_costs | Net costs of shopping ads in Meta Ads. |
Data Octopus extra fields | total_impressions | Total number of impressions (Google Ads + Meta Ads).. |
Data Octopus extra fields | total_clicks | Total number of clicks (Google Ads + Meta Ads). |
Data Octopus extra fields | total_costs | Total costs (Google Ads + Meta Ads). |
Data Octopus extra fields | google_ads_label | Product labels based on Google Ads and Google Analytics 4. |
Data Octopus extra fields | revenue_rank | Product revenue ranking based on Google Analytics 4. |
Data Octopus extra fields | google_ads_label_14 | Product labels based on Google Ads and Google Analytics 4 data refreshed every 14 days. |
Data Octopus extra fields | custom_label_0 | User-defined field for additional product information |
Data Octopus extra fields | custom_label_1 | User-defined field for additional product information |
Data Octopus extra fields | custom_label_2 | User-defined field for additional product information |
Data Octopus extra fields | custom_label_3 | User-defined field for additional product information |
Data Octopus extra fields | custom_label_4 | User-defined field for additional product information |